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Number of internet users in selected countries as of February 2014 (in millions)

 Number of internet users (in millions)
China 354.6
United States 194.7
India 80.1
Japan 73
Brazil 68.1
Russian Federation 66.8
Germany 52.6
France 42.4
United Kingdom 39.4
Italy 30.5
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This statistic gives information on the number of internet users in selected countries as of February 2014. During the survey period, China had 354.6 million internet users. The United States was ranked second, as 194.7 million Americans aged 15 years and older accessed the internet.


Internet usage

Billions of people already use the internet worldwide, and the number of internet users continues to grow. The majority of internet users are located in Asia; China and Indonisia are two expanding Asian markets, while Japan and South Korea were early adopters. South Korea boasts the fastest internet connection speed worldwide, and as of 2012, internet penetration in South Korea was 84.10 percent. Internet penetration in Japan reached 79.05 that year. The markets in the BRIC countries, Brazil, Russia, India and China, have also shown strong development in internet usage. Internet penetration in India grew from 1.5 percent in 2002 to 13 percent by 2012.

Growth in the number of internet users worldwide has been strongly fuelled by pervasive mobile technology and the increasing availability of cheap technology in previous disconnected or under-connected markets. Smartphones and tablet devices have become important tools that further internet usage around the globe. It is predicted that three in four inhabitants of South Korea will have a mobile internet connection by 2016.

Increasing internet penetration and increased online usage possibilities are changing the lives of web users, enabling them to participate in online shopping, online video, online search, digital social networking and many other online-enabled activities. In October 2012, over 300 million users watched online videos on Youku, China’s leading online video website.

Meanwhile, many sectors of online activity are currently dominated by multi-billion dollar companies and transnational corporations like Google, Facebook or Amazon and their local pendants Baidu, Weibo or Rakuten. These companies’ positions as market leaders in their respective fields allow them to shape internet usage and online buying patterns of users worldwide.

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