This statistic shows the revenue of Netflix from 2002 to 2013. In 2008, the total revenue of the video streaming site amounted to around 1.36 billion U.S. dollars and grew to 3.2 billion U.S. dollars in 2011.
Netflix – additional information
Netflix dominated the printed and virtual column inches in 2014 with its continued expansion outside North America and the high profile, original shows it has produced including House of Cards and Orange is the New Black.
Netflix’s success can be measured in a number of ways. In the second quarter of 2013 and the second quarter of 2014, the penetration rate of subscription video on demand (SVoD) services was recorded. In both quarters, Netflix dominated the market over its rivals Amazon Prime and Hulu Plus. In the second quarter of 2013, Netflix held a 34 percent share of households and in the same quarter of the following year, this share had increased to 30 percent of households.
One of Netflix’s strategies has been to release TV series’ in bulk, so consumers are able to binge watch their favourite shows. As a result, more time is being spent on the service. The time that consumers dedicate to watching Netflix content is another way of indicating success. From the fourth quarter in 2011 to the second quarter of 2014, the monthly time spent streaming Netflix content per subscriber worldwide was documented. In the fourth quarter of 2011, 28.3 hours were spent per month, per subscriber watching content on Netflix. This figure has risen in every following quarter and in the second quarter of 2014, the amount of time reached 46.6 hours.
Netflix’s popularity is expected to continue in the future. A forecast has been issued for the penetration rate of Netflix in selected countries worldwide for 2020. Predictions suggest that by 2020, the penetration rate in Canada, Argentina, United Kingdom, Brazil, Irelands, Chile, Colombia and Mexico will be at least 35 percent of TV households.