Methods for choosing a digital magazine in the United States in 2012

This statistic depicts the methods US consumers used to choose a digital magazine at a digital newsstand in the United States as of November 2012. During a survey, 24 percent of the consumers stated they chose a digital magazine based on the cover or the articles.

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 Share of respondents
Look for specific magazines that I have identified in advance 79%
Choose based on the cover or articles 24%
Look at the "featured" or "best-selling" area to see what is being promoted 23%
Go to categories or specific key words in the "newsstand" or app store 20%
Search in the "newsstand/magazine" section as opposed to the app store 17%
Other 2%
Source information for logged in users only.
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