Number of mobile coupon users in the United States from 2012 to 2016 (in millions)

This statistic contains data on the number of mobile coupon users in the United States. In 2012, an estimated number of 34.7 million U.S. adults were mobile coupon users. This figure is expected to grow to 53.2 million adult couponers in 2014.

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 Adult mobile coupon users (in millions)
2013 61.4
2014 78.7
2015* 92.6
2016* 104.1
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