As of July 2023, Amazon Japan's e-commerce website was the leading e-commerce site accessed in Japan, with over 604 million visits. The subsidiary of the American technology company competes in the Japanese e-commerce market against the major business-to-consumer (B2C) retailers Rakuten and Yahoo Japan.
Number of visitors to popular online retailers in Japan as of July 2023 (in millions)
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Other statistics that may interest you E-commerce in Japan
Overview
5
- Premium Statistic Market size of EC payment processing service in Japan FY 2015-2026
- Premium Statistic Cross-border online retail market size in Japan FY 2016-2022
- Premium Statistic E-commerce penetration ratio in households in Japan 2013-2022
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2022
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product
B2B e-commerce
4
B2C e-commerce
5
- Premium Statistic B2C online retail ratio in Japan 2013-2022
- Premium Statistic B2C online retail market size in Japan 2013-2022
- Premium Statistic B2C online retail market size in Japan 2022, by sector
- Premium Statistic M-commerce market size in Japan 2013-2022
- Premium Statistic Share of online retail shopping users in Japan 2022, by age
C2C e-commerce
4
Platform operators
5
- Premium Statistic Visitors to most popular online retailers in Japan 2023
- Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
- Premium Statistic Rakuten Group's annual revenue FY 2014-2023
- Premium Statistic Z Holdings' shopping business transaction value FY 2018-2022
- Premium Statistic Mercari's net sales FY 2016-2023
Platform access
5
- Premium Statistic Most popular online shop types in Japan 2022
- Premium Statistic E-commerce channels with best shopping experience in Japan 2022
- Premium Statistic Traffic distribution of online shopping websites in Japan 2022, by source
- Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
- Premium Statistic E-commerce apps CPA in Japan 2020-2022
Shopping behavior
5
- Premium Statistic Frequency of online shopping in Japan 2023
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Main reasons for buying online in Japan 2023
- Premium Statistic Reasons for customer retention on e-commerce sites in Japan 2023
- Premium Statistic Share of digital content shoppers in Japan Q3 2023, by category
Further related statistics
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- Online shopping frequency in Finland 2023, by social group
- Online shopping frequency in the age group of 65-74 years in Finland 2021
- Online shoppers with digital personal assistants in the Nordics 2018
- Share of online shoppers who would let AI renew an online order in the Nordics 2018
- Online shopping frequency in the age group of 25-34 years in Finland 2021
- Share of U.S. internet users who buy products online in 2011, by gender
- Perceived benefits of online shopping benefits in the Nordics 2017
- Showrooming penetration in the Nordics 2018
- Reasons for not buying a product endorsed by influencers in Hong Kong 2023
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Statistics
- Online shopping frequency in Finland 2023, by social group
- Online shopping frequency in the age group of 65-74 years in Finland 2021
- Online shoppers with digital personal assistants in the Nordics 2018
- Share of online shoppers who would let AI renew an online order in the Nordics 2018
- Online shopping frequency in the age group of 25-34 years in Finland 2021
- Share of U.S. internet users who buy products online in 2011, by gender
- Perceived benefits of online shopping benefits in the Nordics 2017
- Showrooming penetration in the Nordics 2018
- Reasons for not buying a product endorsed by influencers in Hong Kong 2023
SimilarWeb. (August 7, 2023). Number of visitors to popular online retailers in Japan as of July 2023 (in millions) [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/326317/japan-online-shopping-properties/
SimilarWeb. "Number of visitors to popular online retailers in Japan as of July 2023 (in millions)." Chart. August 7, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/326317/japan-online-shopping-properties/
SimilarWeb. (2023). Number of visitors to popular online retailers in Japan as of July 2023 (in millions). Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/326317/japan-online-shopping-properties/
SimilarWeb. "Number of Visitors to Popular Online Retailers in Japan as of July 2023 (in Millions)." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/326317/japan-online-shopping-properties/
SimilarWeb, Number of visitors to popular online retailers in Japan as of July 2023 (in millions) Statista, https://www.statista.com/statistics/326317/japan-online-shopping-properties/ (last visited March 28, 2024)
Number of visitors to popular online retailers in Japan as of July 2023 (in millions) [Graph], SimilarWeb, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/326317/japan-online-shopping-properties/