This statistic represents U.S. revenue generated with online apparel and accessories retail sales between 2013 and 2019. Figures from 2016 onwards are projections. In 2015, retail e-commerce revenues from apparel and accessories sales amounted to 63.5 billion U.S. dollars.
E-commerce revenue from apparel in the U.S. – additional information
With retail e-commerce sales worldwide expected to reach just over three trillion U.S. dollars in 2018, the global e-commerce industry appears to show no signs of slowing down. The UK has the highest online shopping penetration rate in the world – 77 percent as of the fourth quarter of 2015. Both Germany and South Korea have penetration rates higher than 70 percent, while the United States ranks fourth with a 66 percent penetration rate. When it comes to online fashion-related product shopping, South Korea leads the global ranking in apparel e-retail with 77 percent rate as of October 2015, closely followed by Germany with 76 percent.
Online appeal sales in the U.S. are projected to increase its revenue from about 63 billion U.S. dollars in 2015 to 100 billion U.S. dollars by 2019. Apparel and accessories is also the most popular e-commerce category in the U.S., as consumers spend about 63 billion U.S. dollars annually on apparel and accessories online purchases. Computer and consumer electronics, auto and parts are popular e-commerce categories as well. As the leading e-commerce category, apparel and accessories sales in the U.S. account for 17.2 percent of the total e-retail sales in 2015. This figure is forecast to remain stable in the few years, slightly increasing to 17.5 percent by 2018.
Despite the optimistic projection for apparel e-retail in the coming years, 86 percent of all apparel retail purchases in the U.S. are still made offline in 2016. However, from this total, 66 percent of the sales are web-influenced sales. Online apparel sales account for 14 percent of the share, the highest share to date.