Leading priorities for big data according to business and IT executives worldwide as of June 2013

This statistic shows the leading big data priorities according to business and IT executives worldwide as of June 2013. In 2013, the major priority with regards to big data for global experts was enhanced customer experience.

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Enhanced customer experience 23% 18% 12%
Process efficiency 17% 14% 11%
New products/new business models 16% 14% 9%
More targeted marketing 14% 13% 9%
Cost reduction 8% 12% 9%
Improved risk management 6% 10% 9%
Monetize information directly 5% 4% 7%
Regulatory compliance 6% 4% 4%
Enhanced security capabilities 3% 3% 4%
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