Netflix: consumer reach in the United States 2012-2013
Netflix's penetration rate in the U.S. amounted to 51 percent among internet users.
The graph shows the percentage of consumers in the United States who subscribed to or used Netflix to stream video content in 2012 and 2013. According to the source, 31 percent of US consumers subscribed to or used Netflix in 2012. In the third quarter of 2015,