Effective social media content marketing platforms UK 2016-2017

This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2016 to 2017. Of marketers, 65 percent ranked Twitter effective for content marketing in 2017.

Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017

Characteristic	2016	2017
LinkedIn	75%	73%
Twitter	52%	65%
Facebook	29%	40%
YouTube	54%	-

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Release date

January 2018

More information

Region

United Kingdom

Survey time period

2016 to 2017

Number of respondents

117*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2016) = 87; n (June to July 2017) = 117.
** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
*** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “Very Effective”).

Data for years previous to 2017 were published in earlier editions of the report.

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