Highest value car brands based on car owner opinions in the United States 2013

This statistic represents the opinions of U.S. car owners on the value of cars based on brands. Opinions are based on a telephone survey as of December 15, 2013 and converted into an index score. U.S. car brand, Chevrolet, acquired an index score of 16 percent as of December 13, 2013. Toyota and Honda have had a reputation for high resale value. Value was determined with the addition of road-test scores, reliability scores, and five-year owner costs.

U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)*

Characteristic	Factor score
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Release date

2014

More information

Region

United States

Survey time period

December 6 to 15, 2013

Number of respondents

1,578 respondents

Age group

18 years and older

Special properties

Household owns vehicle

Supplementary notes

According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.

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