B2B e-commerce: online customer segmentation in the United Kingdom (UK) 2013

Published by Statista Research Department, Aug 23, 2013
This statistic illustrates online customer segmentation methods used in B2B e-commerce in the United Kingdom in 2013. In 2013, 60 percent of respondents reported segmenting online customers by historic spend.

In which of the following ways do you/will you segment online customers?*

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Source

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Release date

August 2013

Region

United Kingdom

Survey time period

February 2013

Number of respondents

100 respondents

Special properties

Senior UK business decision makers**

Method of interview

Telephone interview

Supplementary notes

* The original survey question was: "In which of the following ways do you/will you segment online customers? Please answer yes or no for each possible way of segmenting online customers and then tell me if you use another way."
** The source provides additional information about job role.

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