The survey shows the consumer awareness that advertisers track online behavior and belief that personally identifiable information is attached to tracking activity in the United Kingdom as of June 2013. Among respondents, 76 percent reported awareness of online behavioral tracking.
Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic U.S. opinion on importance of corporate data privacy practices 2019
- Basic Statistic Europe: share of websites with privacy policies before and after GDPR 2018
- Premium Statistic U.S. online users who believe tech companies are spying on their users 2020
- Premium Statistic U.S. online user trust in social network data and privacy protection 2020
- Premium Statistic Young people's opinion on online privacy protection in France 2019
- Premium Statistic Young people's trust in the government and companies for online privacy France 2019
- Premium Statistic Parents' government and company trust for the online privacy of children France 2019
- Premium Statistic Facebook fines and penalties in 2019
- Basic Statistic U.S. familiarity with digital privacy regulations and guidelines 2019
- Premium Statistic False information provided on social media in MENA by platform 2016
About the region
10
- Basic Statistic Attitudes to online privacy in the United Kingdom (UK) as of October 2013
- Basic Statistic Frequency of reading mobile app privacy policies in the United Kingdom (UK) 2013
- Premium Statistic Gen Z attitudes to online advertising in the UK in 2023
- Premium Statistic Impact of recent breaches on willingness to share personal data in the UK 2021
- Premium Statistic Share of adults who want more control over their personal data UK 2021
- Premium Statistic Share of adults who have been negatively impacted by a privacy breach UK 2021
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Basic Statistic Trust in various organizations to use personal data ethically in the UK 2019, by age
- Premium Statistic Opinion on use of personal data online in the EU and U.S. 2018, by country
Other regions
9
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Basic Statistic Opinion on the prevention of scandals related to online personal data in France 2019
- Premium Statistic Ad spend of leading companies in Australia 2017
- Basic Statistic Leading U.S. online user privacy measures 2017
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Colombia & Mexico: most preferred online ad formats 2017
- Premium Statistic Share of closed social media accounts in MENA by platform 2016
- Premium Statistic Level of concern about mobile phone surveillance in the Benelux 2015
- Premium Statistic Hungarians' concerns about foreign governments' access to private information 2020
Related statistics
10
- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Young actors of cyber violence and the types of crime committed in France 2019
- Basic Statistic U.S. internet users using the same password across accounts 2018
- Basic Statistic U.S. internet users using the same password across accounts 2018, by age group
- Basic Statistic Use of two-factor authentication among U.S. online users 2013-2017
- Basic Statistic Use of two-factor authentication among U.S. online users 2017
- Basic Statistic Storage techniques U.S. internet users utilize for online passwords 2016
- Basic Statistic U.S. internet users sharing passwords with friends and family 2016
- Basic Statistic Use of two-factor authentication among U.S. online users 2016, by age group
- Premium Statistic Global users accepting online privacy risks for convenience 2023, by country
Further related statistics
5
- Online advertising of companies in China 2016
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Paid ad methods used for B2C content marketing North America 2022
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Information security: assessment of efficiency and effectiveness in 2012
Further Content: You might find this interesting as well
Statistics
- Online advertising of companies in China 2016
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Paid ad methods used for B2C content marketing North America 2022
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Information security: assessment of efficiency and effectiveness in 2012
TrustArc. (September 19, 2013). Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc. "Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013." Chart. September 19, 2013. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc. (2013). Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc. "Consumer Awareness of Online Behavioral Tracking by Advertisers (Oab) and Attached Pii in The United Kingdom (Uk) as of June 2013." Statista, Statista Inc., 19 Sep 2013, https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc, Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013 Statista, https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/ (last visited April 24, 2024)
Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013 [Graph], TrustArc, September 19, 2013. [Online]. Available: https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/