Willingness of U.S. consumers to receive mobile store alerts 2013

This statistic presents the percentage of U.S. consumers who are interested in receiving mobile alerts regarding their favorite stores on their phone from 2009 to 2013. In the 2013 survey it was found that 45 percent of survey respondents were interested in doing so, up 19 percent from the first survey.

Share of U.S. consumers who are interested in receiving mobile alerts regarding their favorite stores on their phone from 2009 to 2013

Characteristic	Share of respondents
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Release date

August 2013

More information

Region

United States

Survey time period

2009 to 2013

Number of respondents

2009 n = 1,729; 2010 n = 1,710; 2012 n = 1,952; 2013 n = 1,797

Age group

18 years and older

Supplementary notes

"Assuming you gave permission, how interested would you be in receiving mobile alerts* about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/smartphone?"
*In Surveys I (2009), II (2010), & III (2012) respondents were asked about text alerts; in Survey IV (2013) respondents were asked about mobile alerts as the type of marketing via phones has broadened.
At least "somewhat interested"

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