Tmall: quarterly gross merchandising volume 2016

This statistic gives information on Tmall's total gross merchandise volume from the second quarter of 2011 to the second quarter of 2016. As of the last reported quarter, the website's total GMV amounted to 329 billion yuan.

Tmall's gross merchandise volume from 2nd quarter 2011 to 2nd quarter 2016 (in billion yuan)

Characteristic	Total GMV in billion yuan
Q2 '16	329
Q1 '16	293
Q4 '15	401
Q3 '15	275
Q2 '15	246
Q1 '15	219
Q4 '14	293
Q3 '14	176
Q2 '14	159
Q1 '14	135
Q4 '13	183
Q3 '13	99
Q2 '13	88
Q1 '13	71
Q4 '12	91
Q3 '12	49
Q2 '12	42
Q1 '12	33
Q4 '11	41
Q3 '11	22
Q2 '11	17

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Release date

August 2016

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Region

China

Survey time period

2nd quarter 2011 to 1st quarter 2016

Supplementary notes

GMV generated from traffic through Juhuasuan is recorded as either Taobao Marketplace GMV or Tmall GMV depending on which of these two marketplaces the transaction is completed. GMV generated from traffic through Juhuasuan was RMB65.6 billion (US$10.6 billion) in the twelve months ended June 30, 2014.

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