CPM for television commercials (14-49 years) in Germany 2002-2020

Published by
Kasia Davies,
Dec 13, 2022
In 2020, the cost per mille for the target group 14 to 49 years was around 48 euros. This timeline shows the cost per mille (CPM) for television commercials targeted at consumers aged 14 to 49 years in Germany from 2002 to 2020.

Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2020 (in euros)

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Release date

May 2021

Region

Germany

Survey time period

2002 to 2020

Age group

14-49 years

Special properties

incl. TV scope; all channels, Monday to Sunday 3:00-3:00

Supplementary notes

Cost per mille (CPM) reflects the gross price an advertiser needs to pay for a 30 second TV spot in order to reach a thousand viewers.
Some figures were derived from previous publications.
* According to the source, comparability to previous years is limited due to an expanded data base.

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