Advertising investments vs. GDP Germany 2022

This table shows the advertising investments and income of the media in Germany in comparison to the gross domestic product (GDP) from 2012 to 2022. In 2022, the advertising investment share of the GDP was 0.93 percent.

Advertising investments compared to gross domestic product (GDP) in Germany from 2012 to 2022

Year	GDP (in billion €)	Ad investments (in billion €)	Ad investment share of GDP (in %)	Media ad income (in billion €)	Ad income share of GDP (in %)
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-	-	-	-	-	-
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Release date

May 2023

More information

Region

Germany

Survey time period

2012 to 2022

Special properties

share of GDP

Supplementary notes

Figures for 2012 to 2015 were taken from previous publications.
¹ Values changed retrospectively due to a new survey method for an advertising medium.
² Changed basis, not comparable with previous years.
³The values of the share of advertising investments in GDP and the share of advertising revenue were calculated independently from the available data in the years 2021 and 2022.
The value for the investments in advertising from the year 2022 is under this link to find

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