Brand awareness of children in Germany 2015

Published by Statista Research Department, Aug 12, 2015
This statistic shows the results of a survey on the brand awareness of children in Germany in 2015. During the survey period it was found that 66 percent of German children aged between 10 and 13 years stated that the brand of their clothing and jeans was important.

Regarding the following products, is it important to you to buy a specific brand?

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Release date

August 2015

Region

Germany

Survey time period

2015

Number of respondents

5.75 million

Age group

6-13 years

Special properties

children

Supplementary notes

This question was phrased by the source as follows: "Is it important to you to get a specific brand?" (original German question: "Ist es für dich wichtig, eine bestimmte Marke zu bekommen?")

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