Europe: preferred delivery notification options 2021

In 2021, more than seven in ten European online shoppers wished to receive notification of their delivery per email, up from the previous year. SMS were less popular, with only four in ten online shoppers preferring to receive them.

Preferred delivery notification options in Europe in 2020 and 2021, by channel

Characteristic	2021	2020
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Release date

August 2021

More information

Region

Europe

Survey time period

Q1 2020 and May 2021

Number of respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

*Q1 of 2020 amongst a total of 8,529 consumers in the United Kingdom (1196), Germany (1009), Spain (1043), Italy (1131), France (1137), Belgium (1006), The Netherlands (1005) and Austria (1002); May 2021 amongst a total of 7,873 consumers in the United Kingdom (1,003), Germany (1,002), the Netherlands (1,002), France (1,001), Italy (1,001), Belgium (1,001), Spain (1,000) and Austria (863).

Original question formulated as follows: 'How do you want to receive updates about the status of your order?'

Multiple responses allowed.

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