This statistic shows the average retention rates of messaging apps compared to the average of all apps as of January 2015. During they survey period it was found that the average 12 month messaging app retention rate was 62 percent. The average app retention rate at this point was 11 percent.
- Source
- Release
- Further info
- Region
- Worldwide
- Survey time period
- January 2014 to January 2015
- Special properties
- New user cohorts
Average retention rates of messaging apps vs. average of all apps as of January 2015
| Average | Messaging apps | |
|---|---|---|
| 1st month | 36% | 68% |
| 2nd month | 29% | 67% |
| 3rd month | 25% | 65% |
| 6th month | 18% | 62% |
| 12th month | 11% | 62% |










