Procter & Gamble: ad spend in the U.S. 2021, by medium
In 2021, Procter & Gamble invested most of its measured-media advertising budget into broadcast and cable TV in the United States. The company spent nearly 880 million U.S. dollars on ads on broadcast television, while advertising on cable TV networks amounted to roughly 845 million U.S. dollars. That same year, Procter & Gamble spent nearly 2.4 billion U.S. dollars on measured-media advertising.