Digital Market Outlook: China search ad revenue by device 2021

The graph presents the digital search advertising revenue in China in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile search ad revenue in China is expected to grow from 7.58 billion U.S. dollars in 2015 to 49.8 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital search advertising revenue in China from 2015 to 2021, by device (in million U.S. dollars)

Characteristic	Desktop	Mobile
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Release date

July 2016

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Region

China

Survey time period

2016

Supplementary notes

* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.

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