Survey on the recognition of technology and internet brands in Germany 2015-2016

Ranking of the most popular technology and internet brands in Germany from 2015 to 2016

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Release date

November 2016

Region

Germany

Survey time period

2015 to 2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population ages 14 and older in private households, with main residence in the Federal Republic of Germany.

Information on random sample:
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7.026 respondents, projected base of 69.56 million persons
Multiple answers were possible.

This question was phrased by the source as follows: "Which of these brands or manufacturers do you know, even if only by name?"
(Original German question: "Welche von diesen Marken bzw. Herstellern sind Ihnen bekannt, wenn auch vielleicht nur dem Namen nach?")

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