SMBs' advertising budgets distribution in the U.S. 2022, by medium

Published by
J. G. Navarro,
Sep 18, 2023
During a 2022 survey, it was found that social media took a mean share of 27.2 percent of advertising budget of small and medium-sized businesses in the United States. Search advertising was the second most invested-in medium, with a share of 16.3 percent.

Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium

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Release date

March 2023

Region

United States

Survey time period

September 6 to October 2, 2022

Number of respondents

2,428 respondents

Special properties

among owners or senior leaders/managers at SMBs

Supplementary notes

Small and medium-sized businesses (SMBs) are defined as having fewer than 500 full-time employees (FTE).

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Topics

SME/SMB advertising and marketing in the United StatesSocial media advertising and marketing worldwideTrade show and event marketingContent marketingE-mail marketing worldwide
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