Canada: leading methods of book discovery 2020-2022
Canadians most commonly discover new books via word of mouth, with 30 percent of respondents to a survey held in early 2023 reporting that this was their main book discovery channel in 2022. Meanwhile, 20 percent of survey participants found new books to read via social media, and, in line with trends from previous years, only a small share of respondents discovered new books as a result of them being award nominees or bestsellers.
