Reasons to start using ISA cash-only for Great Britain adults in 2014

Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*

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Release date

October 2014

Region

United Kingdom (Great Britain)

Survey time period

October 2014

Number of respondents

1,147**

Age group

18 years and older

Special properties

British adults.

Supplementary notes

* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with ISA, cash only?"
** Base for this question (respondents who have ever used ISA, cash only).

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