Importance of hotel special offers to customers and hoteliers by region 2015

Influence of special offers on accommodation booking according to customers and hoteliers in 2016, by region

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Release date

December 2015

Region

Worldwide

Survey time period

October 14 to 29, 2015

Number of respondents

Customers: 34,026 Hoteliers: 10,756

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original survey questions were posed as follows: "Staying with your last holiday/vacation, how important were each of the following in your final decision to book your accommodation? ", and "How important do you think each of the following listed below are for guests when they’re deciding to book your accommodation?"

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