U.S. Super Bowl: dollar sales growth of consumer product categories 2015

Retail dollar sales growth of consumer product categories most impacted by Super Bowl shopping trips in the United States in 2015*

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Release date

February 2016

Region

United States

Survey time period

week prior to the Super Bowl ending February 1, 2015

Supplementary notes

* The study examined retail sales data for the week ending February 1, 2015, for categories with a minimum of 10 million in U.S. dollar sales and greater than 10 percent change in dollar sales versus the prior week. The sales figures include the total U.S. multi-outlet with convenience store channel, which covers supermarkets, drugstores, mass market retailers, gas/convenience stores, military commissaries and selected club and dollar retail chains; liquor stores are not included.

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