Digital Market Outlook: online hotel booking revenue change in the UK 2017-2022

Online hotel booking revenue growth in the United Kingdom (UK) from 2017 to 2022

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Release date

April 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.

The hotels segment includes hotels and professionally-run guest houses. These accommodations can be booked directly via the provider’s website, through a tour operator or an online travel agency (OTA). Well-known providers are Hotels.com, trivago, and Booking.com. Users represent the people booked the hotels, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process on the website of the accommodation provider. Furthermore, private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.
Further information on methodology can be found here.

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