Digital Market Outlook: online vacation rentals revenue change in the UK 2017-2022

Online vacation rentals revenue growth in the United Kingdom (UK) from 2017 to 2022

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Release date

September 2017

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.

The vacation rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.
Further information on methodology can be found here.

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