This statistic shows the most valuable brands worldwide as of 2013. The brand value of Google amounted to 113.7 billion U.S. dollars at this time. The most valuable brand according to Millward Brown Optimor was Apple, with a brand value of 185.07 billion U.S. dollars. Apple's rank has not changed compared to the 2012 results, when its brand value amounted to 182.95 billion U.S. dollars. In 2012, Apple aquired such companies as e.g. Chomp (app search engine), Authentec (security software and hardware producer), Particle (app producer).