During a study analyzing the global marketing technology landscape, it was estimated that the martech industry worldwide was worth 344.8 billion U.S. dollars in 2021. At the same time the UK and U.S. markets saw martech value at the level of 149.7 billion dollars.
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)
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Other statistics that may interest you Marketing technology implementation in the U.S.
Overview
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- Premium Statistic Marketing technology revenue worldwide 2023
- Premium Statistic Number of martech solutions available worldwide 2011-2023
- Premium Statistic Quarterly number of M&A transactions in the MarTech industry worldwide 2020-2023
- Premium Statistic Marketing budgets' share in North America & Europe 2017-2023, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2023, by position
Usage, strategies, and spending
4
- Premium Statistic Marketing technology spending of B2B U.S. marketers 2025
- Premium Statistic Marketing analytics software market share worldwide 2023
- Premium Statistic Responsibilities of MarTech professionals in North America & Western Europe 2023
- Premium Statistic Top drawbacks of the digital marketing technologies used worldwide as of 2023
Artificial intelligence
4
- Premium Statistic Leading tasks executed with AI according to marketers worldwide 2023
- Premium Statistic Top marketing activities transformed by generative AI in U.S., UK & Australia 2023
- Premium Statistic Likelihood of U.S. SMBs to invest in AI for marketing purposes 2023
- Premium Statistic SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Areas in which marketers used automation the most worldwide 2024
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Marketing automation solutions market share in the U.S. 2023
Software as a Service
6
- Premium Statistic Revenue of the cloud and SaaS industries worldwide 2021-2026, by region
- Premium Statistic SaaS utilization rate worldwide 2023, by company size
- Premium Statistic Main security concerns when adopting SaaS applications worldwide 2023
- Premium Statistic Top 15 public SaaS companies on United States stock exchanges 2022, by market cap
- Premium Statistic SaaS companies with highest Google Ads spending worldwide 2022
- Premium Statistic B2B SaaS industry's organic vs. paid CPL in the U.S. 2018-2022
Customer Data Platforms
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- Premium Statistic CDP industry revenue worldwide 2020-2023
- Premium Statistic Number of CDP companies in the U.S. 2022-2023
- Premium Statistic Funding of the CDP industry worldwide 2023, by region
- Premium Statistic Number of employees in CDP industry worldwide 2023, by region
- Premium Statistic Ways in which CDPs are used by marketers worldwide 2022
- Premium Statistic Benefits of CDPs in the U.S. 2023
Further related statistics
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- Number of marketing technologies used in U.S. companies 2017
- Marketing technology industry M&A deals value worldwide 2010-2018
- Data storage in companies in Belgium 2017
- Marketing attribution methods used by companies in Belgium 2017
- Smart technology marketing spend in the U.S. 2018-2023
- Technologies impacting marketing worldwide 2020
- Leading voice assistants used by brands for voice services in the U.S. 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Leading B2B marketing services companies 2016, by revenue
- Vendor share of the customer relationship management software market 2015
- Frequency of publishing new content among companies in Denmark 2019
- Content marketing KPIs in Denmark 2021
- Survey on the use of marketing tactics in Sweden 2016
- Italy: achievement of drive to store marketing strategies in 2017, by percentage
- B2B media, business and company information market size 2014-2020, by segment
- Degree of MarTech implementation in U.S. companies 2016
- Business areas using or leveraging analytics in companies in the U.S. 2014
- Revenue, EBIT, and income of AWB 2017-2018
Further Content: You might find this interesting as well
Statistics
- Number of marketing technologies used in U.S. companies 2017
- Marketing technology industry M&A deals value worldwide 2010-2018
- Data storage in companies in Belgium 2017
- Marketing attribution methods used by companies in Belgium 2017
- Smart technology marketing spend in the U.S. 2018-2023
- Technologies impacting marketing worldwide 2020
- Leading voice assistants used by brands for voice services in the U.S. 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Leading B2B marketing services companies 2016, by revenue
- Vendor share of the customer relationship management software market 2015
- Frequency of publishing new content among companies in Denmark 2019
- Content marketing KPIs in Denmark 2021
- Survey on the use of marketing tactics in Sweden 2016
- Italy: achievement of drive to store marketing strategies in 2017, by percentage
- B2B media, business and company information market size 2014-2020, by segment
- Degree of MarTech implementation in U.S. companies 2016
- Business areas using or leveraging analytics in companies in the U.S. 2014
- Revenue, EBIT, and income of AWB 2017-2018
LXA. (October 27, 2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. "Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)." Chart. October 27, 2021. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. (2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. "Marketing Technology Industry Value in The United States, The United Kingdom, and Worldwide in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA, Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/661020/marketing-technology-revenue/ (last visited March 28, 2024)
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph], LXA, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/661020/marketing-technology-revenue/