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Global advertising expenditure from 2011 to 2015 (fee-based)

Global advertising expenditure from 2011 to 2015 (in billion U.S. dollars)

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© Statista 2013

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This graph depicts global advertising expenditure in 2011 and a forecast of global advertising expenditure from 2012 to 2015. ZenithOptimedia expects global advertising expenditure to reach 517.67 billion U.S. dollars in 2013. Here you can find the ad spending broken down by media.

Statistic Information

close Markets and sectors
Media & Advertising , Advertising & Marketing

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Survey time period December 2012

Object of investigation Development of advertising expenditure

Region Worldwide

Macroregion Trans-Continental only (with GER)

Type time series

Category capital asset/cost, advertisement

Relevance 4

Special features current prices; currency conversion at 2011 average rates; major media (newspapers, magazines, television, radio, cinema, outdoor, internet)

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Release date December 2012

Cataloging