Video streaming worldwide - statistics & facts
Key insights
- OTT TV and video revenue worldwide
- 154bn USD
Detailed statistics
OTT TV and video revenue worldwide 2022-2028, by source
- Number of OTT users worldwide
- 3.08bn
Detailed statistics
Number of users of OTT video worldwide 2020-2029
- Country with the highest OTT penetration rate
- Canada & UK
Detailed statistics
Global OTT video penetration rate 2023, by country
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
6
- Premium Statistic OTT video revenue worldwide from 2010 to 2029
- Premium Statistic OTT TV and video revenue worldwide 2022-2028, by source
- Premium Statistic Number of users of OTT video worldwide 2020-2029
- Premium Statistic Penetration rate of OTT video worldwide 2019-2029
- Premium Statistic Global OTT video penetration rate 2023, by country
- Premium Statistic Consumer spending on OTT video services worldwide 2017-2027, by scenario
Overview
-
Premium Statistic
OTT video revenue worldwide from 2010 to 2029
OTT video revenue worldwide from 2010 to 2029
Over-the-top (OTT) TV and video revenue worldwide from 2010 to 2029 (in billion U.S. dollars)
-
Premium Statistic
OTT TV and video revenue worldwide 2022-2028, by source
OTT TV and video revenue worldwide 2022-2028, by source
Over-the-top (OTT) TV and video revenue worldwide from 2022 to 2028, by source (in billion U.S. dollars)
-
Premium Statistic
Number of users of OTT video worldwide 2020-2029
Number of users of OTT video worldwide 2020-2029
Number of users of OTT video worldwide from 2020 to 2029 (in millions)
-
Premium Statistic
Penetration rate of OTT video worldwide 2019-2029
Penetration rate of OTT video worldwide 2019-2029
Penetration rate of the OTT video market worldwide from 2019 to 2029
-
Premium Statistic
Global OTT video penetration rate 2023, by country
Global OTT video penetration rate 2023, by country
Penetration rate of OTT video users worldwide in 2023, by country
-
Premium Statistic
Consumer spending on OTT video services worldwide 2017-2027, by scenario
Consumer spending on OTT video services worldwide 2017-2027, by scenario
Consumer spending on over-the-top (OTT) video services worldwide from 2017 to 2027, by scenario (in billion U.S. dollars)
Subscription video-on-demand (SVOD)
5
- Premium Statistic SVOD revenue worldwide 2016-2028
- Premium Statistic Global SVOD subscriptions and subscribers 2021-2027
- Premium Statistic SVOD services reach worldwide 2023, by country
- Premium Statistic SVOD subscriber count worldwide 2020-2029, by service
- Premium Statistic Spending share on SVOD originals worldwide 2023, by genre
Subscription video-on-demand (SVOD)
-
Premium Statistic
SVOD revenue worldwide 2016-2028
SVOD revenue worldwide 2016-2028
Subscription video-on-demand (SVOD) revenue worldwide from 2016 to 2028 (in billion U.S. dollars)
-
Premium Statistic
Global SVOD subscriptions and subscribers 2021-2027
Global SVOD subscriptions and subscribers 2021-2027
Subscription video-on-demand (SVOD) subscriptions and subscribers worldwide in 2021 and 2027 (in millions)
-
Premium Statistic
SVOD services reach worldwide 2023, by country
SVOD services reach worldwide 2023, by country
Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2023
-
Premium Statistic
SVOD subscriber count worldwide 2020-2029, by service
SVOD subscriber count worldwide 2020-2029, by service
Estimated number of SVOD subscribers worldwide from 2020 to 2029, by service (in millions)
-
Premium Statistic
Spending share on SVOD originals worldwide 2023, by genre
Spending share on SVOD originals worldwide 2023, by genre
Distribution of spending on originals shows on subscription video-on-demand (SVOD) services worldwide in 2023, by genre
Ad-supported streaming
5
- Premium Statistic Global AVOD revenue 2029, by country
- Premium Statistic AVOD revenues worldwide 2028, by platform
- Premium Statistic FAST channel revenues worldwide 2022-2028, by country
- Premium Statistic Leading genres on FAST services worldwide 2023, by hours viewing share
- Premium Statistic Leading genres on FAST services worldwide 2022, by ad impressions share
Ad-supported streaming
-
Premium Statistic
Global AVOD revenue 2029, by country
Global AVOD revenue 2029, by country
Ad-supported video-on-demand (AVOD) revenue worldwide in 2029, by country (in billion U.S. dollars)
-
Premium Statistic
AVOD revenues worldwide 2028, by platform
AVOD revenues worldwide 2028, by platform
Ad-supported video-on-demand (AVOD) revenues for TV series and movies worldwide in 2028, by platform (in billion U.S. dollars)
-
Premium Statistic
FAST channel revenues worldwide 2022-2028, by country
FAST channel revenues worldwide 2022-2028, by country
Revenue of free ad-supported streaming TV (FAST) channels worldwide in 2022 and 2028, by selected country (in billion U.S. dollars)
-
Premium Statistic
Leading genres on FAST services worldwide 2023, by hours viewing share
Leading genres on FAST services worldwide 2023, by hours viewing share
Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 2nd quarter 2023, by share of total viewing hours
-
Premium Statistic
Leading genres on FAST services worldwide 2022, by ad impressions share
Leading genres on FAST services worldwide 2022, by ad impressions share
Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 2nd quarter 2022, by share of ad impressions
Transactional video-on-demand (TVOD)
8
- Premium Statistic Expected transactional video-on-demand market size worldwide 2021-2028
- Premium Statistic Global pay-per-view video revenue 2023, by country
- Basic Statistic Share of transactional video-on-demand users in Denmark quarterly 2018-2022
- Premium Statistic Households using TVOD services in Sweden 2018-2022
- Premium Statistic Revenue from TVOD and SVOD in Germany 2012-2027
- Premium Statistic Pay-per-view revenues in France 2012-2021, by fee-for-service type
- Premium Statistic Most popular TVOD genres Japan 2023
- Premium Statistic Distribution of TVOD household market in Latin America Q4 2021, by platform
Transactional video-on-demand (TVOD)
-
Premium Statistic
Expected transactional video-on-demand market size worldwide 2021-2028
Expected transactional video-on-demand market size worldwide 2021-2028
Transactional video-on-demand (TVOD) market size worldwide from 2021 to 2028 (in billion U.S. dollars)
-
Premium Statistic
Global pay-per-view video revenue 2023, by country
Global pay-per-view video revenue 2023, by country
Revenue of the pay-per-view (TVOD) market worldwide in 2023, by country (in million U.S. dollars)
-
Basic Statistic
Share of transactional video-on-demand users in Denmark quarterly 2018-2022
Share of transactional video-on-demand users in Denmark quarterly 2018-2022
Share of people digitally buying or renting single movies in Denmark from 4th quarter 2018 to 4th quarter 2022
-
Premium Statistic
Households using TVOD services in Sweden 2018-2022
Households using TVOD services in Sweden 2018-2022
Share of of households buying or renting video online monthly in Sweden from 2018 to 2022
-
Premium Statistic
Revenue from TVOD and SVOD in Germany 2012-2027
Revenue from TVOD and SVOD in Germany 2012-2027
Revenue from TVOD and SVOD in Germany from 2012 to 2027 (in million euros)
-
Premium Statistic
Pay-per-view revenues in France 2012-2021, by fee-for-service type
Pay-per-view revenues in France 2012-2021, by fee-for-service type
Revenues of the transaction video-on-demand (TVoD) sector in France between 2012 and 2021, by type of fee-for-service payment (in million euros)
-
Premium Statistic
Most popular TVOD genres Japan 2023
Most popular TVOD genres Japan 2023
Most commonly watched transactional video-on-demand (TVOD) genres in Japan as of January 2023
-
Premium Statistic
Distribution of TVOD household market in Latin America Q4 2021, by platform
Distribution of TVOD household market in Latin America Q4 2021, by platform
Distribution of transactional video-on-demand (TVOD) household market in Latin America in 4th quarter 2021, by platform
Online TV & broadcaster video-on-demand (BVOD)
6
- Premium Statistic Market share of vMVPDs worldwide 2024
- Premium Statistic Connected TV viewers in the U.S. 2023, by age group
- Premium Statistic BVOD viewing time in the United Kingdom (UK) 2023, by device
- Premium Statistic Online TV viewing time in the UK April 2023, by platform
- Premium Statistic Daily viewing time of online TV in Sweden 2022-2023, by network
- Premium Statistic Distribution of BVOD viewing time in Norway 2022, by genre
Online TV & broadcaster video-on-demand (BVOD)
-
Premium Statistic
Market share of vMVPDs worldwide 2024
Market share of vMVPDs worldwide 2024
Market shares of virtual multichannel video programming distributors (vMVPDs) worldwide as of February 2024
-
Premium Statistic
Connected TV viewers in the U.S. 2023, by age group
Connected TV viewers in the U.S. 2023, by age group
Share of daily connected television viewers in the United States as of May 2023, by age group
-
Premium Statistic
BVOD viewing time in the United Kingdom (UK) 2023, by device
BVOD viewing time in the United Kingdom (UK) 2023, by device
Viewing time on broadcaster video-on-demand (BVOD) services in the United Kingdom (UK) from July 3 to 9, 2023, by device (in million minutes)
-
Premium Statistic
Online TV viewing time in the UK April 2023, by platform
Online TV viewing time in the UK April 2023, by platform
Viewing time on all online TV platforms audited in the United Kingdom (UK) from April 17 to 23, 2023, by service and content type (in million minutes)
-
Premium Statistic
Daily viewing time of online TV in Sweden 2022-2023, by network
Daily viewing time of online TV in Sweden 2022-2023, by network
Total viewing time of broadcaster video-on-demand (BVOD) in Sweden daily from 2022 to 2023, by network (in hours)
-
Premium Statistic
Distribution of BVOD viewing time in Norway 2022, by genre
Distribution of BVOD viewing time in Norway 2022, by genre
Distribution of broadcaster video-on-demand (BVOD) viewing time in Norway in 2022, by genre
Consumer behavior
6
- Premium Statistic Share of daily video streaming time worldwide 2015-2022
- Premium Statistic Global share of users watching content via streaming services Q3 2022, by country
- Premium Statistic Video streaming time worldwide 2022, by region and device
- Premium Statistic Number of VOD titles watched per user and service worldwide 2022, by region
- Premium Statistic VOD consumption time worldwide 2021-2022, by device
- Premium Statistic VOD global device share 2021-2022
Consumer behavior
-
Premium Statistic
Share of daily video streaming time worldwide 2015-2022
Share of daily video streaming time worldwide 2015-2022
Share of daily time spent watching content via streaming services of the total TV consuming time worldwide from 3rd quarter 2015 to 3rd quarter 2022
-
Premium Statistic
Global share of users watching content via streaming services Q3 2022, by country
Global share of users watching content via streaming services Q3 2022, by country
Share of internet users watching content via streaming services each month worldwide as of 3rd quarter 2022, by country
-
Premium Statistic
Video streaming time worldwide 2022, by region and device
Video streaming time worldwide 2022, by region and device
Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device
-
Premium Statistic
Number of VOD titles watched per user and service worldwide 2022, by region
Number of VOD titles watched per user and service worldwide 2022, by region
Average daily number of video-on-demand (VOD) titles watched per user and service worldwide in 2022, by region
-
Premium Statistic
VOD consumption time worldwide 2021-2022, by device
VOD consumption time worldwide 2021-2022, by device
Average daily time spent watching video-on-demand (VOD) per user worldwide in 2021 and 2022, by device (in minutes)
-
Premium Statistic
VOD global device share 2021-2022
VOD global device share 2021-2022
Distribution of devices used to watch video-on-demand (VOD) worldwide in 2021 and 2022
Providers' attitudes
4
- Premium Statistic Business models used by streaming services and video platforms worldwide 2022
- Premium Statistic Plans to change business model among SVOD services worldwide 2022
- Premium Statistic What consumers want vs. what streaming services offer worldwide 2022
- Premium Statistic Investment plans of video streaming services worldwide 2022
Providers' attitudes
-
Premium Statistic
Business models used by streaming services and video platforms worldwide 2022
Business models used by streaming services and video platforms worldwide 2022
Business models used by streaming services and video platforms worldwide in 2022
-
Premium Statistic
Plans to change business model among SVOD services worldwide 2022
Plans to change business model among SVOD services worldwide 2022
Plans to change the business model to add an ad-funded tier in the next 24 months among subscription video-on-demand services worldwide in 2022
-
Premium Statistic
What consumers want vs. what streaming services offer worldwide 2022
What consumers want vs. what streaming services offer worldwide 2022
Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022
-
Premium Statistic
Investment plans of video streaming services worldwide 2022
Investment plans of video streaming services worldwide 2022
Investment plans of video streaming providers according to media-executives worldwide in 2022
Further reportsGet the best reports to understand your industry
Get the best reports to understand your industry
Contact
Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)
Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)
Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)