Market research

Statistics report on market research

Market research

This report presents a range of statistics and facts about the global market research industry. It provides an overview of the industry and follows up with financial data of the leading market research companies in the world, as well as research methods used by researchers.

Table of contents

Industry overview

8
  • Premium Statistic Revenue of the market research industry worldwide 2008-2022
  • Premium Statistic Revenue of the market research industry worldwide by country or region 2009-2022
  • Premium Statistic Distribution of global market research revenue by region 2022
  • Premium Statistic Annual growth in market research revenue worldwide by region 2022
  • Premium Statistic Market share of the market research industry worldwide by country 2022
  • Premium Statistic Countries with the largest established research revenue worldwide 2022
  • Premium Statistic Leading market research companies worldwide by global research revenue 2016-2022
  • Basic Statistic Development of researcher skills prioritized by clients & providers worldwide 2021

Global leaders

9
  • Premium Statistic Research revenue of Nielsen Holdings worldwide 2006-2021
  • Premium Statistic Number of full-time Nielsen Holdings employees in the U.S. 2007-2021
  • Premium Statistic Research revenue of Kantar worldwide 2006-2022
  • Premium Statistic Number of full-time employees at Kantar in North America 2007-2022
  • Premium Statistic Research revenue of IQVIA worldwide 2013-2023
  • Premium Statistic Revenue of Ipsos worldwide 2000-2023
  • Basic Statistic Number of Ipsos employees worldwide 2000-2023
  • Premium Statistic Research revenue of GfK worldwide 2007-2021
  • Premium Statistic Annual revenue of Gartner 2012-2023 by segment

Research methods

6
  • Premium Statistic Market research: research services contributing the most to revenues 2022, by type
  • Premium Statistic Sectors concentrating the most spending on market research 2022, by client's sector
  • Premium Statistic Global spending on market research services in 2022, by survey type
  • Basic Statistic Most used quantitative methods in the market research industry worldwide 2022
  • Premium Statistic Most used qualitative methods used in the market research industry worldwide 2022
  • Premium Statistic Emerging market research approaches used worldwide 2022

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