Social media usage in Western Europe

Statistics report on social media usage and social networking in Western Europe

Social media usage in Western Europe

This report presents a selected range of statistics and data about social media usage and social networks in Western Europe, paying specific attention to the United Kingdom, Germany, France, Spain, and Italy. Additionally, online behavior of social media users is covered, as well as influencers in the region, and social media marketing.

Table of contents

Overview

5
  • Basic Statistic Worldwide digital population 2024
  • Basic Statistic Internet penetration rate worldwide 2024, by region
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Forecast Digital Market Outlook: social media users in Europe 2018-2028, by platform
  • Premium Statistic Leading social networks by share of visits in Europe 2023

Social media platform usage

6
  • Premium Forecast Most used social media platforms by type in the UK 2023
  • Premium Forecast Most used social media platforms by type in Germany 2023
  • Premium Forecast Most used social media platforms by type in France 2023
  • Premium Forecast Most used social media platforms by type in Italy 2023
  • Premium Forecast Most used social media platforms by type in Spain 2023
  • Basic Statistic Europe daily median downloads needed for social apps to top the charts 2019-2022

Social media activities

5
  • Premium Forecast Most common social media activities in the UK 2023
  • Premium Forecast Most common social media activities in Germany 2023
  • Premium Forecast Most common social media activities in France 2023
  • Premium Forecast Most common social media activities in Italy 2023
  • Premium Forecast Most common social media activities in Spain 2023

Social media behavior

7
  • Premium Statistic Leading social media usage reasons in UK 2023
  • Premium Statistic Leading social media usage reasons in Germany 2022
  • Premium Statistic Leading social media usage reasons in France 2023
  • Premium Statistic Leading social media usage reasons in Italy 2023
  • Premium Statistic Leading social media usage reasons in Spain 2023
  • Premium Statistic Social media food behavior of young consumers in Europe in 2022
  • Basic Statistic Teens in Europe engaging in risky online activities 2022

Facebook

9
  • Premium Statistic Facebook users worldwide 2017-2027
  • Premium Forecast Facebook users in Europe 2019-2028
  • Premium Forecast Facebook users in Central & Western Europe 2019-2028
  • Premium Forecast Europe: Facebook users 2023, by country
  • Basic Statistic Facebook: monthly active users in Europe 2012-2023
  • Basic Statistic Facebook: quarterly DAU in Europe 2012-2023
  • Basic Statistic Facebook: average revenue per user 2011-2023, by region
  • Premium Forecast Facebook brand profile in the UK 2023
  • Premium Forecast Facebook brand profile in Germany 2023

Instagram

9
  • Premium Forecast Number of users of Instagram in Europe 2018-2028
  • Premium Forecast Instagram users in Central & Western Europe 2019-2028
  • Premium Statistic Instagram: share of social network web visits in Europe 2021-2023
  • Premium Statistic Germany Instagram users 2018-2023
  • Premium Statistic Germany Instagram users 2023, by age group
  • Premium Statistic UK: monthly Instagram users 2018-2024
  • Premium Statistic UK: Instagram users 2024, by age group
  • Premium Forecast Instagram brand profile in the UK 2023
  • Premium Forecast Instagram brand profile in Germany 2023

TikTok

11
  • Premium Forecast Digital Market Outlook: TikTok users in Europe 2022, by country
  • Premium Forecast TikTok users in Europe 2018-2028
  • Premium Statistic Kids and teens using TikTok in France 2022, by gender
  • Premium Forecast TikTok brand profile in the UK 2023
  • Premium Forecast TikTok brand profile in Germany 2023
  • Basic Statistic UK most popular TikTok videos 2023, by views
  • Premium Statistic Leading TikTok accounts Germany 2023, by number of followers
  • Basic Statistic Top news publishers on TikTok in Europe 2022, by follower count
  • Premium Statistic TikTok: most viewed European cities 2023, by number of views
  • Premium Statistic TikTok: most viewed European cities 2023, by number of views per inhabitant
  • Premium Statistic Most popular European beaches on social media 2023

BeReal

7
  • Basic Statistic BeReal posting behavior of users in Europe 2022
  • Premium Statistic BeReal posting behavior of users in Europe 2022, by age
  • Premium Statistic BeReal posting behavior of users in Europe 2022, by gender
  • Premium Statistic Time spent per day on BeReal for users in Europe 2022
  • Basic Statistic Most appreciated BeReal features for users in Europe 2022
  • Premium Statistic Takes needed for BeReal users in Europe to capture a picture to post 2022
  • Premium Statistic BeReal: users in Europe who would like to edit their photos 2022, by age

Influencers

7
  • Premium Statistic Reasons why Italians follow influencers 2022
  • Basic Statistic Italy: types of social media accounts followed 2023
  • Premium Statistic Credibility of influencers in Spain 2023
  • Premium Statistic Advertising nature of influencers in Spain 2023
  • Premium Statistic Preferred frequency of influencers posting on social media in Spain 2023
  • Premium Statistic Criteria for choosing influencers for brand collaborations in France 2022
  • Premium Statistic Impact of influencers on the purchasing process in France 2022

Marketing and advertising

5
  • Premium Statistic Social media ad spend in Europe 2016-2022
  • Premium Statistic Social media ad spend growth in Europe 2017-2022
  • Premium Statistic Social media ad spend growth in 2022, by country
  • Premium Statistic Social media ad spend in Europe 2019-2022, by format
  • Premium Statistic Meta advertising CPM in Europe 2022-2024

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