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State of the TV Industry 2011

 

TV Basics 2011

A report on the growth and scope of television
TV Basics provides information and statistics that will help you understand and navigate the increasingly complex multiplatform world TV has become. Local broadcast television stations have expanded their abilities to serve local marketplaces in a variety of ways that extend beyond their traditional on-air fare. They now provide digital subchannels, hyperlocal websites, local HD programming and mobile DTV to connect with viewers and to offer advertisers the synergy of local multiplatform advertising that reaches consumers at home, at work and on the go.
Source: Television Bureau of Advertising
Released: August 2011
Method/Type: market study
Language: English
Pages: 49
Graphs/Tables: >50
Document: PDF
Article number
 
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