Mobile Commerce - Statistics & Facts

Mobile Commerce - Statistics & Facts

Statistics and facts about Mobile Commerce

Due to the increasing usage of smartphones and tablets worldwide, online retail has expanded to take advantage of the growing mobile population. Mobile-optimized websites, shopping apps and digital wallets are all designed to facilitate mobile shopping activities. A global survey of smartphone owners found that 15 percent of respondents had purchased something via their smartphone while at home or at work, and ten percent had purchased goods while on the go.

During the third quarter of 2015, m-commerce accounted for 19.6 percent of digital commerce expenditure in the United States, with all signs indicating further growth. U.S. mobile e-commerce spending amounted to 11.4 billion U.S. dollars in the third quarter of 2015 with sales projected to be in the region of 150 million U.S. dollars by 2019. Mobile shopper conversion rates are lower than through other digital shopping platforms.

Whereas smartphones initially dominated the mobile commerce sector, current data now indicates that mobile commerce sales via tablet have now almost caught up with smartphone commerce sales. As of the third quarter of 2015, 47 percent of mobile commerce spending was via tablet. According to a digital buyer survey in the United States, popular mobile shopping activities include mobile product research, retailer e-mail access and the scanning of QR or barcodes. Mobile couponing is also immensely popular, as many shoppers search for mobile coupons while in-store. In December 2014, half of coupon provider Groupon’s sales were completed through mobile devices.

Mobile commerce is also strongly connected to digital wallet usage. As of the fourth quarter of 2014, 90 percent of digital buyers were aware of market leader PayPal. Other mobile and digital wallet providers include Google, Square and Apple Pay. During a late 2014 survey of mobile device owners, 35 percent of respondents replied that mobile payment apps were a convenient way to pay online, in stores or at restaurants. A further 21 percent also stated that mobile payment apps were also easier than paying by cash or card. The possibility of mobile proximity payments via NFT during in-store shopping visits also holds appeal for mobile users who rely on their digital devices to simplify their shopping experiences – in 2015, 23.2 million people in the United States executed a proximity payment transaction via swiping or tapping their mobile devices to pay for a purchase. Many smartphone users in the United States have already made firsthand experiences with mobile transactions, the most common one being mobile apps being used to redeem offers at retailers or restaurants in a way similar to using coupons. / alexsl

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