Frozen Desserts Industry - Statistics & Facts

Frozen Desserts Industry - Statistics & Facts

Statistics and facts on the frozen desserts industry in the U.S.

The frozen desserts industry belongs to the frozen foods category. Desserts are usually enjoyed at the end of a meal but may also be served as a refreshment or palate cleaner enjoyed between courses. No matter how or when they’re served, one thing we can be sure of is that those among us with a sweet tooth look to desserts as an indulgent way to satisfy our needs. The frozen desserts industry comprises categories such as regular and low-fat ice cream, frozen yogurt, sherbets, and other frozen desserts.

Industry statistics show that ice cream and sherbets had combined sales of 5.5 billion U.S. dollars in 2012, making it the second largest frozen food category behind frozen entrées and dinners. With its latest annual sales growth of 3.5 percent, this subcategory has put a smile on both manufacturers’ and retailers’ faces. Especially private label brands outsell branded products in the ice cream aisle, holding a market share of about 22 percent - as shown in the brands ranking.

Overall, ice cream is estimated to be consumed by over 90 percent of the total U.S. population. According to market research firm NPD Group, plain vanilla held on to the top spot as the favorite ice cream flavor among Americans with a consumption share of 27 percent as of July 2012. Plain chocolate (11 percent) and all other chocolate flavors (7 percent) rounded out the top three.

Another fun fact: July is national ice cream month in the United States.

Picture: / sundesigns

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Language:   English
Page/s: 61
Released: March 2013
Document: Powerpoint (PPTX)
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