Food Shopping Behavior: Statistics and Facts

U.S. Food Shopping Behavior - Statistics & Facts

Statistics and Data on Food Shopping Behavior

Despite the economic downturn, the grocery industry has retained its status as a booming sector. Total food sales accounted for 1.38 trillion U.S. dollars in 2012. Almost every household in the U.S. bought consumer packaged goods in the grocery channel in 2012, showing the enormous significance of the industry. Most U.S. shoppers purchased groceries at retail giant Walmart.


Consumers’ determining factors when choosing their primary supermarket, instead of their most convenient, were lower prices in general and lower prices on specific items. Americans usually went shopping about two times a week on average and had grocery expenditure amounting to 47.68 U.S. dollars per shopping trip in 2012. The actual purchase decision was mainly driven by the product’s price. Promotions also play a dominant role in today’s retail business: some 93 percent of consumers had taken advantage of “Buy one, get one free” promotions in 2012.

Retail experts expect the industry to grow further in the next couple of years. Trends to watch out for are the growing importance of small format supermarkets, mobile technologies to support consumers’ shopping trips and online grocery shopping like virtual market places.


Photo: istockphoto.com / monticelllo

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Top Statistics about Food shopping behavior in the U.S. - Statista Dossier 2013

Our editorially prepared study "Food shopping behavior in the U.S. - Statista Dossier 2013" contains all relevant facts and statistics on "Food Shopping Behavior". You can find a short summary down below.
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  • Overview
  • Store selection
  • Shopping trips
  • Factors influencing the purchase decision
  • Brand and product selection
  • Promotions
  • Couponing
  • Grocery shopping online
  • Food expenditure
  • Shopping at selected grocery stores

Popular Statistics about Food Shopping Behavior
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