Statistics and Facts on food shopping behavior in the U.S.
Despite the economic downturn, the grocery industry has retained its status as a booming sector. Total food sales
accounted for 1.38 trillion U.S. dollars in 2012. Almost every household in the U.S.
bought consumer packaged goods in the grocery channel in 2012, showing the enormous significance of the industry. Most U.S. shoppers purchased groceries at retail giant Walmart
. Consumers’ determining factors when choosing their primary supermarket
, instead of their most convenient, were lower prices in general and lower prices on specific items. Americans usually went shopping about two times a week
on average and had grocery expenditure amounting to 47.68 U.S. dollars
per shopping trip in 2012. The actual purchase decision was mainly driven by the product’s price. Promotions also play a dominant role in today’s retail business: some 93 percent of consumers had taken advantage of “Buy one, get one free” promotions
Retail experts expect the industry to grow further in the next couple of years. Trends to watch out for are the growing importance of small format supermarkets, mobile technologies to support consumers’ shopping trips and online grocery shopping like virtual market places.
Photo: istockphoto.com / monticelllo