Global denim market - statistics & facts

Most commonly used for jeans, a fundamental component of the casual wardrobe, denim has become a staple textile within the global apparel market. The market value for denim fabric was estimated to be worth 27.1 billion U.S. dollars in 2022 and was expected to increase to over 35 billion U.S. dollars by 2027. The offline channel is by far the most valuable channel in the denim jeans retail market, with a value projected to reach about 70 billion U.S. dollars by 2030. The entire global denim jeans market was forecast to be worth around 95 billion U.S. dollars that year.

International trade

China is the leading exporter of denim fabric worldwide, leading particularly in exports of denim made from less than 85 percent cotton. The cotton percentage of denim fabric is quite significant because the cotton threads will expand but not contract. The higher the amount of cotton in a blend, the more the denim will stretch and remain stretched over time. Cambodia and Vietnam import the most denim fabric made from less than 85 percent cotton. When it comes to denim made from at least 85 percent cotton, Tunisia is the leading importer.

Leading brands

Levi Strauss, who reported about 6.17 billion U.S. dollars in sales in 2022, is one of the best-known brands on the jeans market. 87 percent of Levi Strauss's sales were made through the company's Levi's brand in 2022. By comparison, Kontoor Brands made sales of roughly 2.5 billion U.S. dollars in 2021. Kontoor Brands was formed as a spinoff of VF Corporation in May 2019, when VF Corp's jeanswear brands, Wrangler and Lee became a seperate company. VF kept hold of its other apparel and footwear brands, such as The North Face, Vans, and Timberland.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by P. Smith, Dec 18, 2023

Key insights

Units of denim jeans on the market
3.1bn
Forecast online sales of denim jeans worldwide in 2030
25.4bn USD
Value of the global denim jeans market
64.5bn USD
Get more insights

Editor’s Picks Current statistics on this topic

Value of the denim jeans market worldwide from 2022 to 2030 (in billion U.S. dollars)

Apparel & Shoes

Size of the global denim jeans market 2022-2030

Leading exporters of denim fabric worldwide in 2022 (in million U.S. dollars)

Apparel & Shoes

Global leading exporters of denim fabric in 2022

Denim fabric worldwide market value forecast from 2021 to 2027 (in billion U.S. dollars)

Apparel & Shoes

Market size of the global denim fabric market 2021-2027

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