The iPhone Retains a Lofty Premium Over Its Competition
In the third quarter of 2013, Apple's share of global smartphone shipments dropped to a 4-year low of 12 percent. What many people tend to forget when they claim that Apple is losing in the smartphone market is the fact that Apple still sells its phone at much higher prices than the competition.
According to IDC, the average selling price of the iPhone (that includes all models) was $635 in the past quarter. The average price of all Android devices sold in the same period was just $268. What's even more important though, is the fact that most of that premium actually ends up in Apple's pockets. According to an analysis by Canaccord Genuity, Apple took 56 percent of the smartphone industry's operating profits in the third quarter. The only other company that made any money in the smartphone game was Samsung, with the rest barely breaking even (Sony) or making losses (Blackberry, Motorola).
Global smartphone sales from 2009 to 2013, by operating system (in millions)
Global smartphone sales 2009-2013, by OS
Global smartphone sales to end users from 1st quarter 2009 to 4th quarter 2013, by operating system (in million units)
Global smartphone sales by operating system 2009-2013, by quarter
Number of smartphones sold to end users worldwide from 2007 to 2013 (in million units)
Global smartphone sales to end users 2007-2013
Yes, please send me a daily reminder for the 'Chart of the Day'
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Felix Richter