Amazon - Statistics & Facts

Amazon - Statistics & Facts

Statistics and facts about Amazon

Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. According to recent industry figures, Amazon is the leading e-retailer in the United States with more than 74.45 billion U.S. dollars in 2013 net sales. The majority of the company’s revenues are generated through the sale of electronics and other products, followed by media and other activities. Recently, the e-retailer reported more than 237 million active customer accounts worldwide. Due to Amazon’s global scope and reach, it is also considered one of the most valuable brands worldwide.


The online retailer does not only lead in terms of desktop retailing but has also taken to mobile commerce – Amazon’s 2013 mobile sales revenues are estimated to be around 8 billion U.S. dollars. As of January 2014, Amazon had more than 14 million mobile-only visitors aged 25 to 34 in the United States. Recent data also indicates that the e-retailer also leads the global rankings regarding mobile conversion rate as 13.5 percent of mobile visits result in a sale on the website.

The company also offers its own line of personal electronics, most importantly the Kindle electronics range. Originally offered as a basic e-reader, the Kindle has strongly influenced e-book sales. The current Kindle Fire tablet range has transformed into a line of devices that also enable the consumption of media within the Amazon ecosystem.

Amazon also offers Amazon Prime, an annually paid membership offering free two-day shipping in the United States as well as discounted one-day shipping rates, which current users regard as the key reason for subscribing to the service. Amazon Prime has since opened to other countries and has also expanded to offer instant streaming of selected movies and television shows through Amazon Instant Video and more recently, music. The average online expenditure of Amazon Prime members in the United States amounts to 58 U.S. dollars per transaction, compared to 41 U.S. dollars of a non-Prime member.
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