Amazon Pleases Wall Street With Improved Margins
Amazon reported fourth quarter earnings and revenue that were below Wall Street's expectations. The e-commerce giant posted record sales of $21.3 billion, missing analyst expectations by $1 billion.
At $97 million, net income came in short of expectations as well, as Amazon's focus on long-term growth continues to hurt its short-term results. The company is heavily investing in its digital services and sells its Kindle devices at cost to get customers locked into Amazon's digital content ecosystem.
Amazon's gross margin increased to 24 percent in the fourth quarter. A fact that was very well-received by analysts and shareholders, as higher margins suggest that Amazon's current growth strategy will likely pay off in the future. As a result, Amazon's stock price soared to an all-time high after the earnings release, despite missing targets on revenue and profit.
Net sales revenue of Amazon.com from 2004 to 2013 (in billion U.S. dollars)
B2C net sales e-commerce revenue of Amazon.com 2004-2013
Net income of Amazon.com from 2004 to 2013 (in million U.S. dollars)
Amazon: annual net income 2004-2013
Global net revenue of Amazon.com from 2006 to 2013, by department (in billion U.S. dollars)
Global net revenue of Amazon 2006-2013, by department
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