iPad - statistics and facts
Although initially met with scepticism, the iPad became an instant hit upon its release in April 2010: in less than three months, Apple sold 3.27 million iPads
and went on to sell almost 20 million units in its first year on the market. Competitors rushed into the market with their own tablet PCs but thus far none have been able to replicate the iPad’s success. To add to the competition’s woes, Apple introduced an improved iPad 2 in March 2011 before competitors had even caught up with the original iPad. Major companies such as HP and Blackberry-maker RIM saw their tablet efforts fail gloriously, with the former company’s Touchpad discontinued just weeks after its launch in June 2011. As a consequence, Apple continued to dominate the tablet market through 2011 and 2012 with a market share
consistenly over 50 and even at times 60 percent.
Apple’s best competitor in the area of tablets has been Amazon with the Kindle Fire, an Android
-based multimedia tablet closely integrated with Amazon’s content ecosystem. As statistics show though, usage of the Amazon brand pales
in comparison to the iPad. Another succesful move made by Apple was the release of the iPad mini, a more affordable option for many consumers. Consumer satisfation ratings
for both the iPad mini and the regular sized iPad once again put the product far ahead of other tablets.
The outlook for the tablet market is very positive with analysts predicting that the market will continue to grow in the next few years: research firm Gartner expects tablet shipments to grow from 76 million units in 2011 to more than 5 times that by 2017
. As expected, it is also predicted that Apple will maintain a dominant hold on the market
for some time to come.