LinkedIn brand profile in the UK 2023
When it comes to social media users, brand awareness of LinkedIn is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LinkedIn in the UK?
In total, 21% of UK social media users say they like LinkedIn.
What is the usage share of LinkedIn in the UK?
All in all, 21% of social media users in the UK use LinkedIn.
How loyal are the users of LinkedIn?
Around 17% of social media users in the UK say they are likely to use LinkedIn again.
What's the buzz around LinkedIn in the UK?
In May and June 2023, about 14% of UK social media users had heard about LinkedIn in the media, on social media, or in advertising over the past four weeks.
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