Marks & Spencer brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Marks & Spencer is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marks & Spencer in the UK?
In total, 41% of UK grocery store customers say they like Marks & Spencer.
What is the usage share of Marks & Spencer in the UK?
All in all, 39% of grocery store customers in the UK use Marks & Spencer.
How loyal are the customers of Marks & Spencer?
Around 35% of grocery store customers in the UK say they are likely to use Marks & Spencer again. Set in relation to the 39% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Marks & Spencer in the UK?
In September 2023, about 25% of UK grocery store customers had heard about Marks & Spencer in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Marks & Spencer in the UK.