![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Search advertising revenue India 2022, by platform
As of 2022, Amazon was the leading platform for search advertising in India, with a market revenue share of more than 50 percent. Google followed second, despite being the country's leading search engine. Paid search accounted for over 20 percent of India's digital ad expenditure.