In 2021, the United Kingdom was the largest digital advertising market in Western Europe, accounting for 40 percent of the spending. Germany and France followed, with 16 percent and 10 percent, respectively.
Distribution of digital advertising spending in Western Europe in 2023, by country
Other statistics that may interest you Digital advertising in Europe
Overview
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- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
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- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
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- Largest online advertising markets in 2017
- Digital advertising spending in Australia 2008-2015, by type
- Digital advertising spending in Argentina 2018-2020, by format
- Digital advertising spending in New Zealand 2008-2015, by type
- Digital advertising spending in Israel 2008-2015, by type
- China - ad spending and online ad spending
- Digital advertising spending in Singapore 2008-2015, by type
- Digital advertising spending in Hong Kong 2008-2015, by type
- Digital advertising spending in the United Kingdom (UK) 2007-2020
- Digital advertising spending in India 2010-2015, by type
- Canada digital video ad spend change 2021-2025
- Share of online video advertising spending in Ukraine 2018
- Online advertising expenditure in China Q1-Q4 2012, by industry
Further Content: You might find this interesting as well
Statistics
- Largest online advertising markets in 2017
- Digital advertising spending in Australia 2008-2015, by type
- Digital advertising spending in Argentina 2018-2020, by format
- Digital advertising spending in New Zealand 2008-2015, by type
- Digital advertising spending in Israel 2008-2015, by type
- China - ad spending and online ad spending
- Digital advertising spending in Singapore 2008-2015, by type
- Digital advertising spending in Hong Kong 2008-2015, by type
- Digital advertising spending in the United Kingdom (UK) 2007-2020
- Digital advertising spending in India 2010-2015, by type
- Canada digital video ad spend change 2021-2025
- Share of online video advertising spending in Ukraine 2018
- Online advertising expenditure in China Q1-Q4 2012, by industry
Statista. (March 15, 2023). Distribution of digital advertising spending in Western Europe in 2023, by country [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/forecasts/448891/largest-digital-ad-markets-in-europe
Statista. "Distribution of digital advertising spending in Western Europe in 2023, by country." Chart. March 15, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/forecasts/448891/largest-digital-ad-markets-in-europe
Statista. (2023). Distribution of digital advertising spending in Western Europe in 2023, by country. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/forecasts/448891/largest-digital-ad-markets-in-europe
Statista. "Distribution of Digital Advertising Spending in Western Europe in 2023, by Country." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/forecasts/448891/largest-digital-ad-markets-in-europe
Statista, Distribution of digital advertising spending in Western Europe in 2023, by country Statista, https://www.statista.com/forecasts/448891/largest-digital-ad-markets-in-europe (last visited June 16, 2024)
Distribution of digital advertising spending in Western Europe in 2023, by country [Graph], Statista, March 15, 2023. [Online]. Available: https://www.statista.com/forecasts/448891/largest-digital-ad-markets-in-europe