Number of followed brands on Instagram in Vietnam 2019

Published by Statista Research Department, Nov 7, 2023
The statistic shows the results of a survey conducted in May 2019 about the number of followed brands on Instagram among Vietnamese. During the period examined, 56 percent of the respondents stated to follow ten or fewer brands via Instagram, followed by 24 percent of the respondents who mentioned to follow 11 to 20 brands.

Number of followed brands on Instagram among Vietnamese in 2019

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Release date

June 2019

Region

Vietnam

Survey time period

May 2019

Number of respondents

525 respondents

Age group

18-44 years

Special properties

among respondents that use Instagram and follow a brand

Method of interview

Online survey

Supplementary notes

The survey was conducted nationwide among female and male respondents between 18 and 44 years old in May 2019 to understand the social usage among Vietnamese as brand information source and contact source.

Original question: "How many brands do you follow approximately on Instagram?"

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