In the first half of 2022, the Lidl brand invested the largest amount in advertising - almost 352 million zloty. Subsequent places were taken by Jeronimo Martins Polska and Kaufland Polska.
Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure
(in million zloty)
Characteristic
H1 2021
H1 2022
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WirtualneMedia. (August 3, 2022). Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. "Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty)." Chart. August 3, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. (2022). Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. "Leading Retail Brands in Poland from 1st Half 2021 to 1st Half 2022, by Advertising Expenditure (in Million Zloty)." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia, Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) Statista, https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/ (last visited June 18, 2024)
Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) [Graph], WirtualneMedia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/